Sqwishful started with optimist Jenn Tsang, who loves to clean but hates that most cleaning products pollute our planet. So Jenn set off to make eco-friendly kitchen and home essentials. She created Sqwishful to make the cleaning industry more sustainable, equitable, and inclusive.
Sqwishful products are made with biodegradable, compostable, and carbon-saving packaging. Sqwishful also believes in collaborating with others to inspire a culture of positivity, sustainability, and inclusivity. They work with suppliers who recycle sponge waste, use hydroelectric power, and plant trees to offset carbon.