Dinobi

Concentrated Liquid Laundry Detergent

$16.00 $19.00

Why We Love It
Dinobi’s gentle but mighty, skin-focused laundry detergent is safe for all fabrics and the most sensitive skin. It contains powerful, plant-based surfactants that work to remove stains, dirt, and odor while being gentle on your skin and fabrics.

We love that this 100% plant-based detergent is tough on stains and grime while being gentle on your skin and the planeta. Compatible with both HE and top-loading machines.  

Up to 32 loads of laundry. Scented with 100% pure lavender essential oils.

Más Info

  • Boasts an "A" rating on EWG for sustainability and transparency.
  • Plant-based surfactants are powerful against dirt, odor & stains, but gentle on skin
  • Formulated to neutralize ammonia and tough odors. Perfect all-in-one solution for cloth diapers, pet bedding or athletic gear.
  • This detergent removes the need for bleaching, soaking or treating with harsh chemicals.
  • Compatible with both HE and top-loaders.
  • Highly concentrated formula.
  • 32 oz for up to 32 loads of laundry. Comes with a measuring cup.


Dioxane-free • Sulfate-free •  Plant based • Vegan • Cruelty-free • USA Made • EWG-rated • No dyes or artificial fragrances

Follow garment tag and washing machine instructions.
For small to medium loads, use 1 oz.
For larger loads, use 1.5 - 2 oz.
Detergent can also be used as a stain treatment before washing. Place detergent directly on the stain and let set for 30 minutes. Wash as normal.

Water, Plant-Based Surfactants, Vegetable Derived Fatty Alcohol, Lavender Essential Oil

Calming Lavender scented with 100% pure lavender essential oils.

about the brand:

Dinobi

Dinobi is a Black-owned, woman-owned, Chicago-based company whose mission is to provide an effective, natural detergent that is gentle on your precious skin.

"Dinóbi” means precious and comes from the founders’ West African heritage. Dinobi is a Black-owned, woman-owned, Chicago-based company whose mission is to provide an effective, natural detergent that is gentle on your precious skin. The brand’s founder, Sylvia Emuwa, is a wife, mom of four, and mompreneur who saw a need for a unique product that would be gentle yet effective on her babies' and her husband's skin when doing laundry.

On this journey, she found that the products she was using were either too harsh or not effective enough to remove odor and stains. So Sylvia went to work creating a natural, one-stop-shop detergent that is gentle on even the most sensitive skin.

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Customer Reviews

Based on 1 review
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M
Mina SM
Love it!

I really enjoy using the Dinobi laundry detergent. For a long time, I was stuck using unscented laundry detergent that smelled like plastic because my skin being sensitive to perfumes. I can use Dinobi, which smells great without any allergic reactions. I also love that I can ditch the shout stain remover and use Dinobi instead.