Concentrated Liquid Laundry Detergent


Why We Love It
Dinobi’s gentle but mighty, skin-focused laundry detergent is safe for all fabrics and even the most sensitive skin. It contains powerful, plant-based surfactants that work to remove stains, dirt, and odor while being gentle on your skin and fabrics. 

32 oz for up to 32 loads of laundry.

Plant based • Vegan • Cruelty-free • USA Made •   EWG-rated

• Has an A rating on EWG.
• Highly concentrated formula with a boost of sugars that tackle tough stains.
• Can be used in both HE and top-loaders.
• Scented with pure essential oils.
• Works well as a stain treatment and for laundering pet bedding and athletic wear.
• Formula was initially developed to launder cloth baby diapers (so you know it works).
• No dyes or artificial fragrances.
• Packaged in recyclable bottles.
• 32 oz for up to 32 loads of laundry
• Comes with a measuring cup

Scent Profile: Calming Lavender

"Dinóbi” means precious and comes from the founders’ West African heritage. Dinobi is a Black-owned, woman-owned, Chicago-based company whose mission is to provide an effective, natural detergent that is gentle on your precious skin. The brand’s founder, Sylvia Emuwa, is a wife, mom of four, and mompreneur who saw a need for a unique product that would be gentle yet effective on her babies' and her husband's skin when doing laundry.

On this journey, she found that the products she was using were either too harsh or not effective enough to remove odor and stains. So Sylvia went to work creating a natural, one-stop-shop detergent that is gentle on even the most sensitive skin.

Follow garment tag and washing machine instructions.
For small to medium loads, use 1 oz.
For larger loads, use 1.5 - 2 oz.
Detergent can also be used as a stain treatment before washing. Place detergent directly on the stain and let set for 30 minutes. Wash as normal.

Water, Plant-Based Surfactants, Vegetable Derived Fatty Alcohol, Lavender Essential Oil

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