NOPALERA
Nopalera, like VOLVERde, was founded to elevate and celebrate Latino culture. Raised near the US/Mexican border by Mexican immigrant parents, founder Sandra Velasquez took the brand’s inspiration from the nopal cactus – an ancient symbol of Mexico – and one of the most sustainable, nourishing, and versatile plants in the world. On a mission to counter the pervasive Euro-centrist beliefs in the beauty industry, Velasquez set out to show that Latina can equal luxury. The nopal is strong, resilient, and beautiful and has always been here. Just like us.
VIDA BARS
Vida Bars was founded by Ana Nuñes, a Latina entrepreneur based out of Oklahoma. After spending her whole life fighting her curly hair and discovering the number of plastic bottles discarded every year, Ana embarked on the journey to launch Vida Bars.
The brand’s entire process — from sourcing to packaging — is environmentally friendly. Hello gorgeous curls, adios plastic! No more plastic clutter in the shower or in our landfills. Vida Bars doesn’t just want to boost your hair goals; they also strive to make a positive social impact. The brand donates a portion of profits to an educational fund for survivors of domestic violence, an issue that is near and dear to Ana’s heart.