I've bought this refill a couple of times because it's so convenient to be able to send the refill container back when I've refilled my kitchen hand soap pump. But what really has me repurchasing is how great this soap smells. It's a beautiful citrusy scent without being overwhelming. Also, my family isn't always into my sustainable swaps, so finding something that creates the same experience as a conventional product from a big box store is a hit for my house.