Vida Bars was founded by Ana Marin, a Latina entrepreneur based out of Oklahoma. After spending her whole life fighting her curly hair and discovering the number of plastic bottles discarded every year, Ana embarked on the journey to launch Vida Bars.
The brand’s entire process — from sourcing to packaging — is environmentally friendly. Hello gorgeous curls, adios plastic! No more plastic clutter in the shower or in our landfills. Vida Bars doesn’t just want to boost your hair goals; they also strive to make a positive social impact. The brand donates a portion of profits to an educational fund for survivors of domestic violence, an issue that is near and dear to Ana’s heart.