I use this every day to bathe my two kids and it works just like California Baby and other no tear kid shampoo. It lathers well, cleans well and is so earth friendly (biodegradable, vegan, closed loop). I love that the pump spits out the exact amount of shampoo and conditioner I need for each child. You can tell it was very thoughtfully designed because I never have to use two pumps and I love that! I'm on the 4th month of use on two kids and the bottles are still going! A better value than the cheap, overly liquid, non-biodegradable baby shampoo from Target.