"Dinóbi” means precious and comes from the founders’ West African heritage. Dinobi is a Black-owned, woman-owned, Chicago-based company whose mission is to provide an effective, natural detergent that is gentle on your precious skin. The brand’s founder, Sylvia Emuwa, is a wife, mom of four, and mompreneur who saw a need for a unique product that would be gentle yet effective on her babies' and her husband's skin when doing laundry.
On this journey, she found that the products she was using were either too harsh or not effective enough to remove odor and stains. So Sylvia went to work creating a natural, one-stop-shop detergent that is gentle on even the most sensitive skin.